Tuesday, June 28, 2011

Whisky History

This is pretty cool. The project started as a conservation story - in essence, a "project to thaw, open and examine a crate of what is believed to contain whisky from Ernest Shackleton’s 1908 British Antarctic (Nimrod) Expedition has started at Canterbury Museum, New Zealand."

Of course, once the marketing department at Whyte & MacKay company had its way with the story, it became what you can see in the video above.  Read all about the conservation here (I've had the link in my sidebar for awhile now - love this story).

No comments: