If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
-Antoine St. Exupery
I think it's important for us in the historical community to keep this always in mind. We all think what we do is important - the work of collecting, preserving, and interpreting history. But unless the public cares about what we do, "the work" is dead in the water.